Luxury in Every Thread
Transforming Everyday Style with Premium-Quality Fashion Made for Comfort and Confidence
Established in 2025
At Oxo London, our journey began on August 14th, 2025, with a mission to redefine how people experience modern fashion.
As a newly launched online-only startup, we are dedicated to creating apparel where luxury, comfort, and craftsmanship come together effortlessly.
Though we are just beginning, our vision is bold — to build a global fashion brand trusted for its quality, innovation, and authentic design.
Growth and Expansion
As our brand takes its first steps, we remain focused on what matters most:
delivering high-quality fashion that feels premium from the very first touch.
While we prepare for our initial launch, we have spent countless hours carefully selecting materials, developing designs, and refining our upcoming collections.
This early commitment to quality ensures Oxo London grows with substance, intention, and a strong foundation.
Innovation and Customization
Innovation fuels everything we do.
We have rigorously explored 1600+ materials to perfect the comfort, softness, and durability our brand stands for.
Our development includes premium fabrics such as:
• Acrylic wool
• Bonded fabrics
• Two-layer fleece
• Soft-touch inner linings
With 30+ unique designs already created, we continue shaping a product line that blends functionality with luxury.
In the future, we aim to introduce custom options so customers can personalize fits, fabrics, and finishing details.
Newsletter
Our Store
Oxo London is an online-exclusive luxury fashion brand offering premium hoodies and apparel crafted with meticulous attention to detail. From softness to structure, every piece is designed to elevate your everyday style.
